For The Love Of is a culture lab
Our work is an ongoing inquiry into contemporary India and its emergent future.
We engage in insightful studies of the cultural values of our time.
Our study is continuous, incremental, longitudinal – interested in identifying patterns over a period of time, to ascertain fast culture from slow, a phenomenon from a fad or trend, and to be able to look back, when needed. We know that in order to grasp what is changing rapidly, we must pay attention to what remains unchanged in culture.
About UsWe bring an insightfulcuration of culture study to businesses, informing brand strategy and communication
We help brands navigatefuture change
- Understand varied cultural shifts and social phenomena
- Identify new areas of growth
- Remain relevant in a fast-changing world
We shape deeply felt, rigorouslyunderstood stories
- helping brands and organisations investigate the biggest questions of our times
- a better research that captures the complexity of culture: transdisciplinary, relevant experiential and holistic.
- crafting compelling narratives and storytelling for brands
