We use bespoke methodologies, drawing from our transdisciplinary approach: combining strengths of various disciplines to foster a holistic and comprehensive understanding of particular aspects of contemporary culture. 

Designed as an immersive experience for individuals, organisations or brands, whereby they can deeply feel specific cultures – especially emerging subcultures – from within.

Immersions bridge different ways of knowing through sensory, embodied and performative techniques. 

It references the spirit of the times or the prevailing cultural, intellectual, and social climate of a specific time period.

In an increasingly diverse world, culture is a source of both opportunity and danger for brands. Increasingly, it is imperative for brands to be aligned with the contemporary culture they play in – and in turn, strengthen their stance as being culturally leading and attuned. 

Parsing and synthesizing existing consumer research, marketing initiatives, and perceptual artifacts.

The process aims to review current information, uncover unexplored cultural insights and patterns, bridge the gaps, and point to areas where information may be lacking.