We are proud of our capacityto live and think differently
Our work is built over a solid foundation of rigour and expertise, but what we value above all is open-minded enquiry and diverse perspectives.
We do not stick to very singular, linear, tightly designed trajectories – in life and in work – which gives us the ability to try and grasp patterns under the surface of culture. This capacity of not having aligned to a given formula, template is one of our strengths – a new strength in this world.
- Core Team
- Collective
Pooja is the Founder and Chief Culture Head at For The Love Of. She has spent 20 years reading into and analysing culture through its art, artefacts, phenomenon, people - their stories, mythology and folklore. She is personally invested in the emergent future, and specifically in studying generational cohorts, especially through textual and visual idioms.
She holds a Bachelors degree in Language, Literature and Cultural Studies (JNU); Specialisation in Advertising & PR (IIMC Delhi) & a Masters in Social Anthropology (London School of Economics)
Swaati is a writer and dancer with two decades of specialisation in Indian art, aesthetics and culture. Her worldview is fuelled by her experiences as a journalist and her academic training in literature, visual art, cinema and performing arts.
She holds a Bachelors in English Literature (Hindu College, Delhi University) and a Masters Degree in Arts & Aesthetics (JNU).
Arti’s background in linguistics and keen interest in gestural-visual forms enable her to unravel intricate nuances of non-verbal communication, which adds to her expertise in analysing cross-cultural subtexts.
She holds a Bachelors and Master’s degree in Language, literature and Cultural Studies (JNU).
Culture always emerges from a pool of energies, a collective reservoir, a shared authorship – and so does the richness of our work.
For our ongoing projects, we partner with several members in our collective, who have diverse disciplinary backgrounds and expertise, as well as rich lived experiences.
We recognise the value and need for cross-cultural understanding in answering modern-day, complex challenges/ questions.
We are constantly looking to grow our collective, and find more diverse worldviews that help us add another piece to the evolving mosaic of contemporary India.
