Meaningful Sharing in Everyday Spaces for GenZ

In the everyday, familiar spaces – family, home, work – it often seems as if GenZ doesn’t really engage in meaningful sharing. When it comes to sharing, what are the culture stories, spaces and underlying tensions for this generation? What brings their most authentic, vulnerable self to the table?

We opened out the enquiry by first breaking down its existent meaning. By deconstructing the givens and engaging in counterpoint analysis, we were able to re-dimensionalise certain notions of sharing, which work as new tenets for this generation.

For this project, we deeply studied language (idioms, slang, memes), genres of expression (poetry), people and phenomena, visual media (web series, blogs, podcasts, video games, popular programming), as well as books, white papers, articles. 

To further understand the generation from within in a nonjudgmental way, we conducted reflective interviews and conversations with culture experts who regularly interact and observe Gen Z (and thereby have a contextualized viewpoint) and several GenZ individuals themselves.