The New Luxury Body

The traditional notions of luxury that are often steeped in gendered stereotypes, exclusivity, and rigid social hierarchies. 

Our ongoing study seeks to understand the aesthetics of the New Luxury Body, which reflects a significant departure from these traditional notions. It embraces a more inclusive, diverse, and egalitarian approach to luxury consumption, acknowledging evolving preferences - with a special focus on women who wield significant influence in the luxury market.



We are partnering with a visual artist for this project.